Nike: House of Hoops

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Alongside an agency, we partnered with Nike and House of Hoops to create four animated ads that placed Nike athletes in a video game world. The athletes shared the videos with millions of followers on their social media channels in order to support the release of four video game-themed shoes.

We harnessed the power of our custom Unity real-time rendering animation pipeline to execute the spots and deliver them on a shoestring timeline.

Project Credits:

EP: Samuel Cowden

ECD: Zac Dixon

Producer: Rebekah Hamilton

Technical Director: Max Anderson

Art Director: Michael Cribbs

Animation Supervisor: Taylor Yontz

Modelers/Texture: Rafa Zablaza, Ivan Lopez

Unity and Compositing: Zac Dixon

Character Animator: Paolo Cogliati, Michael Sime, Tom Pinon

2D Animator: Alex Escobar, Blake Patrick, Frankie Swan, Nayt Cochran